“I joined the PT programme with Burn It Fitness after years of inactivity and weight gain. I needed a change, ...
18 years in Blackheath
Built because the standard gym experience was letting people down
Burn It Fitness was founded in 2008 with a simple belief: that fitness works when it is personal, inclusive, and built around community. That belief has not changed. The studio has.
The Origin Story
We started Burn It Fitness because the alternative was not good enough
In 2008, Louise and Gareth opened Burn It Fitness in Blackheath with a clear purpose. Women, in particular, were finding the corporate gym environment intimidating. The noise, the culture, the anonymous membership card. Nothing about it invited you to stay. And community, the thing that actually makes fitness sustainable long term, was completely absent.
They decided to build something different. A private studio where every session was led by a coach, where you were known by name and not just by your membership number, and where the people you trained alongside over time became part of the reason you kept coming back.
That is what Burn It Fitness has been since the beginning. And it is what it still is today.
What We Stand For
We believe fitness works better together
Every decision we make at Burn It Fitness comes back to one thing: does this make the client experience better?
The sessions are appointment-only because clients deserve a coach who is ready for them, not a class of 30 where no one notices when you do not show up. The groups are small because proper coaching requires proper attention. The accountability is built in because motivation alone is not enough when life gets in the way, and for most people, it always does.
We do not sell quick fixes. We do not run 12-week transformations with no plan for what comes next. We build lasting fitness habits in an environment where people feel safe, supported, and genuinely part of something.
That is why our members stay for years, not programmes.
Meet the Team
The coaches who make Burn It Fitness what it is
Louise and Gareth, Directors
Louise and Gareth founded Burn It Fitness in 2008 and have been at the centre of everything it has become. Their vision was a studio built on community, inclusivity, and the belief that fitness should work for everyone, regardless of starting point or background. Eighteen years on, that vision is still the foundation of everything the business does.
The Coaching Team
The Burn It Fitness coaching team includes four full-time coaches, a head coach, one part-time coach, and two freelance coaches who deliver sessions each month. Every coach on the team shares the same philosophy: meet clients where they are, build them up progressively, and make every session worth showing up for.
Coaches assess, adapt, and follow up. They know each client's history, their goals, and where they are in their programme. If a client goes quiet or cancels without notice, the team notices and reaches out.
What Makes This Place Different
What you will not find anywhere else in South East London
Private, appointment-only sessions
Every session at Burn It Fitness is booked in advance and led by a coach. There is no open gym floor, no class you follow anonymously, and no environment where you are left to work things out alone. You arrive knowing you are expected.
Coach-led every time
Every session is run by a qualified coach. Not a class instructor with a mic. A coach who watches your technique, adjusts your programme, and knows whether what you did today is better or harder than last time.
Genuine accountability
Attendance is tracked. Late cancellations are followed up. An accountability coach is assigned to every new member for the first six weeks. Monthly check-ins, stats and measurements, and attendance reports are built into the programme. We notice when you are not there, and we say something.
18 years and still growing
Burn It Fitness has been in Blackheath since 2008. In a market where studios open and close constantly, that track record means something. The members who have been with us for years are not a coincidence. They are the result of a business that actually delivers what it promises.
A community that keeps you coming back
Monthly hikes, summer picnics, Christmas parties, and community fitness events run throughout the year. The social side of Burn It Fitness is one of the most common reasons members give for staying. People come for the coaching. They stay for each other.
Our Values
The principles that guide everything we do
The 6 Week Foundation is how every new client begins at Burn It Fitness. Your first session includes a physical assessment, a conversation about your goals, and the starting point for a programme built specifically around you. Safe starting weights are coached from session one.
Over six weeks, you build the habit, the technique, and the confidence that makes the long term feel achievable. You will be booked into your first two weeks before you even start, with an accountability coach assigned to keep you on track throughout.
By the end of the six weeks, you will be noticeably stronger, fitter, and more confident than when you walked in.
- Community. Fitness works better together. The friendships formed at Burn It Fitness are part of what it is.
- Client First. Every session, every programme, and every check-in is built around the person in front of the coach.
- Commitment. The team commits to every client's journey and expects the same in return.
- Inclusivity. From complete beginners to clients managing injuries, the studio is built for everyone.
Member Results
What our members say about their experience
Ready to Start?
Want to find out if Burn It Fitness is the right fit for you?
Book a free call. We will talk through what you are looking for, answer your questions honestly, and let you know how we can help. No pressure, no obligation.
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